Senior Commercial Leadership for the Decisions That Matter Most

Founded by Timothy Glennon, ISG brings senior executive leadership built on 30 years across pharma, biotech, medical devices, and diagnostics — anchored by a decade-plus in EVP-level roles at Evofem Biosciences and Veru Inc., and senior commercial leadership at Teva Pharmaceuticals and Bayer Healthcare.

Across that career, Tim has built commercial organizations from inception, led 15+ product launches generating over $2B in cumulative revenue, managed P&Ls exceeding $100M, and served as a primary interface between commercial execution and the investor community — translating business performance into compelling capital narratives.

ISG is built on a simple premise: life sciences innovators making their most consequential decisions deserve senior commercial leadership, structured to fit the moment — whether that’s a fractional executive role embedded in the company, or a defined-scope engagement focused on a single inflection point.

30 Years

Across life sciences

$2B+

Revenue generated across launches

15+

Product launches led

$100M+

P&L managed

Strategic Architect and Operational Executor

Most life sciences advisors do one thing well — strategic frameworks or hands-on execution. ISG delivers both. We craft long-range corporate strategy, lead capital raises, close licensing deals, and build the commercial teams that take products to market — often inside the same engagement.

That dual capability matters because life sciences inflection points don’t respect functional boundaries. A capital raise depends on a credible commercial narrative. A launch depends on the team you’ve built to execute it. A licensing deal depends on the strategic logic of the portfolio it joins. ISG works at the intersection of all three.

We engage as a true partner — embedded in board discussions, investor conversations, and operational reviews. The result is strategic clarity that translates directly into commercial momentum.

Illuminations Strategic Group brings a unique ability to translate complex business challenges into clear strategic direction. Their guidance helped our leadership team focus on the opportunities that truly drive growth.

-Timothy Glennon
Founder and CEO

Two Engagement Models. One Standard of Senior Leadership.

ISG structures engagements around the moment, not a service menu. Whether you need embedded leadership for a multi-quarter build or a defined-scope project for a single inflection point, the standard is the same: senior commercial expertise from someone who has done it before.

Fractional C-Suite Leadership

Embedded executive leadership for life sciences companies that need senior commercial firepower without a full-time hire. Engagements include Fractional Chief Commercial Officer, Fractional Chief Business Officer, and Fractional Chief Marketing Officer roles — typically structured as multi-quarter commitments with direct accountability to the board.

Strategic Advisory & Project Work

Defined-scope engagements built around a specific inflection point: capital raise preparation, in-licensing diligence, launch readiness, partner identification, market access strategy, or commercial organization design. Each engagement is structured around a primary scope, with additional workstreams scoped and authorized as the work evolves.

Capital Formation & Investor Relations

Senior support for seed through Series C raises, convertible note bridges, board and investor communications, and the capital narrative that connects commercial strategy to funding milestones. Active experience leading capital raises and presenting to boards and investor stakeholders.

Commercial Strategy & Launch Execution

Strategy and execution support for commercial launches — from pre-launch infrastructure build through commercial team scaling, market access strategy, and post-launch optimization. Built on 15+ product launches across nine therapeutic areas.

Why This Work Matters

Life sciences innovation creates value when it reaches the patients who need it. The decisions that determine whether a science-driven company gets there — capital, commercial strategy, organizational design, partnerships — too often get made without the senior commercial experience required to make them well.

ISG exists to close that gap. We bring senior commercial leadership to the inflection points that determine whether innovation translates into impact, building organizations that create value for patients, investors, and partners alike.

Our Mission

To bring senior commercial leadership to life sciences innovators at the moments that determine their future.

Our Vision

A life sciences industry where every science-driven company has access to the commercial leadership it needs, when it needs it.

How an ISG Engagement Works

Every engagement starts with the same diagnostic: what is the inflection point, what does success look like, and what kind of leadership presence does the moment require? From there, we structure the work — fractional or project-based — and engage as a true commercial partner from kickoff through outcome.

01

Diagnostic

We define the inflection point, success criteria, and the leadership structure that fits the moment — fractional, project-based, or hybrid.

02

Engagement Design

We scope the primary engagement and identify additional workstreams that may be authorized as the work evolves.

03

Strategic Work


We deliver the substantive work: commercial strategy, capital formation, BD/in-licensing, launch planning, organizational design for whatever the moment demands.

04

Board & Investor Engagement

For most engagements, we present directly to boards of directors and investor stakeholders, providing strategy updates, financial performance reporting, and pipeline development briefings.

05

Outcome & Transition


We close out engagements with clear deliverables and, where appropriate, structured transition to internal leadership.

Who We Support Across the Life Sciences Ecosystem

ISG works at the senior commercial layer of life sciences — with the founders, executives, boards, and investors who shape strategic direction.

Pharma & Biotech Founders
Medical Device Innovators
Diagnostics Companies
Specialty & Rare Disease Pharma
Boards of Directors
Venture Capital & Specialty Investors
Commercial Leadership Teams
Strategic Partnership Counterparts

Real-World Impact in Life Sciences Commercialization

See how senior commercial leadership has helped life sciences companies navigate capital raises, in-licensing decisions, commercial launches, and the organizational builds required to execute on all three.

MedNova Technologies

150+

Commercial team built

$100M+

P&L managed

First-in-Class

Product launched

Read The Story

RareCure Therapeutics

150+

Commercial team built

$100M+

P&L managed

First-in-Class

Product launched

Read The Story

SpecialtyRx Partners

150+

Commercial team built

$100M+

P&L managed

First-in-Class

Product launched

Read The Story

Global Health Solutions

150+

Commercial team built

$100M+

P&L managed

First-in-Class

Product launched

Read The Story

Transforming Financial Strategy Into A Modern Digital Experience

150+

Commercial team built

$100M+

P&L managed

First-in-Class

Product launched

Read The Story

Biotech Startup Accelerates Commercial Strategy for Market Launch

15+ launches supported

$2B+ potential commercial value unlocked

12  months from strategy to launch readiness value unlocked

Read The Story

Medical Device Innovator: Seed Close + $10M Convertible Note Bridge

15+ launches supported

$2B+ potential commercial value unlocked

12  months from strategy to launch readiness value unlocked

Read The Story

Rare Disease Specialty Pharma: Four-Therapy In-Licensing

15+ launches supported

$2B+ potential commercial value unlocked

12  months from strategy to launch readiness value unlocked

Read The Story

Global Specialty Pharma: First Commercial Asset Launch + Digital Medicine Platform

15+ launches supported

$2B+ potential commercial value unlocked

12  months from strategy to launch readiness value unlocked

Read The Story